Turning NXTERA's site into a credible sports-agency stack

NXTERA Sports came pre-launch with a bold product and no digital presence to match. We built a landing page that gave athletes, parents, sponsors, and investors a reason to believe in the platform — before it ever went live.

Industry

Sports Technology / Media & Entertainment

Services

Web Design + Framer Development

Live Site

nxterasports.com

The short version

NXT ERA came in with a busy, dated site that didn't match the caliber of the athletes and partners they were trying to win. We rebuilt the foundation in Framer, then ran focused sprints — an investor landing page, a creator-app pivot, NFL certification, and a dedicated tech section — turning the site into a credible sales surface for a modern sports agency.

At a glance

Client	NXT ERA Sports — modern sports agency, staffing app, and creator platform
Industry	SportsTech / Athlete representation, brand integration, and creator economy
Team	Elijah Yopp, John Kalu, Blaze (lead investor on Phase 1)
Timeline	Aug 2025 onward across multiple sprints (investor LP, creator-app pivot, tech section, NFL cert)
Engagement	Multi-phase partner relationship (partner discount pricing on later sprints)
Stack	Framer (build + hosting), Figma (design source)

The client

NXT ERA is a modern sports agency built to compete at the highest level of athlete representation and brand integration. Their platform connects student-athletes with employers and recruiters, while their agency side handles representation, production, and videography for athletes, brands, and partners.

When we started they were preparing investor conversations (including a co-founder of EA) and rolling out a staffing app — both of which depended on a credible web presence the existing site couldn't deliver.

The challenge

Directly from their own questionnaire: the current site felt busy, dated, and lacked the polished, high-end look that reflects the caliber of our athletes, partners, and work.

Credibility gap with top athletes and investors. A cluttered, outdated site undermined every pitch — to elite talent, brands, and potential investors.
No clean place to point investors. Phase 1 needed an investor-focused landing page that could carry the MVP, pitch deck, and a clear next step.
Shifting product priorities. Mid-build, the team pivoted the homepage from a staffing-app waitlist to a creator-app focus — the site needed to keep up.

The approach

We ran NXT ERA as a sequence of focused sprints instead of a single monolithic rebuild — each one tied to a specific business moment.

Sprint 1 — Investor landing page (Phase 1)

A single, focused investor-facing landing page in Framer. MVP visuals, branding, and messaging integrated, with a clear investor CTA (pitch deck / contact / meeting request), basic SEO, and domain + launch support. One revision round, one-week turnaround from kickoff.

Sprint 2 — Creator-app pivot + tech section + NFL certification

As the product strategy shifted, we swapped the staffing-app waitlist on the homepage for a creator-app focus, added a dedicated tech section, and incorporated the new NFL certification credibility marker. Quick-turn execution to keep the site aligned with investor conversations and the O-Line Collective event push.

What we delivered

Investor landing page in Framer with MVP visuals, messaging, and investor CTA
Homepage restructure aligned to the creator-app pivot
Dedicated tech section showcasing the staffing/creator platform
NFL certification credibility integration
Ongoing partner-rate sprint capacity for future updates

Outcome

Investor-ready in time for pitch conversations. Phase 1 landed before the Q Gaskins / EA co-founder investor meetings.
Site keeps up with product strategy. When NXT ERA pivoted to the creator app and added NFL certification, the homepage moved in lockstep.
Multi-sprint partnership. The engagement moved from a one-off project into a recurring sprint relationship at partner pricing.