About
I don't do social media. I don't build e-commerce stores. I don't take on every project that comes my way. I do one thing: websites that actually support the business behind them.
That's not a limitation, it's the whole point.
When a company needs a site that works as hard as their sales team, they don't need a generalist agency that also does motion graphics and brand campaigns. They need someone who has spent years figuring out what makes a B2B website actually convert, close, and build credibility with the right buyers. Every project I take on benefits from everything I've learned doing this work.
I've seen what happens when businesses treat their website as an afterthought. The pipeline runs on referrals so the site gets neglected. Then a warm lead looks them up and something feels off. The site doesn't match the reputation. The deal goes quiet and nobody knows why.
Most agencies don't understand this problem. They're slow, expensive, and built for consumer brands with big budgets and longer timelines. They produce beautiful work that has nothing to do with how B2B buyers actually evaluate vendors.
My core focus is industrial B2B: manufacturing, logistics, engineering, and industrial service companies that need their online presence to match the business they've actually built. But the problem I solve isn't industry specific. If your website is holding your business back, that's worth a conversation regardless of what you do.
The goal is simple: help you show up online the way you already show up in person.

Andru Bailey
Web Strategy & Design Partner
Newsletter
Honest takes on websites, positioning, and what it actually takes to show up online as a B2B company. From me, directly to your inbox.
© 2026 Andru Bailey. All rights reserved.
Now booking for July