Orchard Executive Website Build in Framer
Prepared by: Andru Bailey
Prepared for: Emily Buchanan
project summary
This project is not just about launching a website.
It is about strengthening credibility, improving communication with donors, and creating a digital presence that reflects the maturity of your organization.
Established nonprofits often outgrow their initial site. Messaging becomes unclear, structure becomes cluttered, and the experience no longer supports growth or fundraising.
This engagement transforms the website into a clear, trustworthy asset that supports ongoing impact.
Problems We're Solving
From our discussion, the core challenges are:
• Messaging that feels unclear or outdated
• Difficult navigation for donors and stakeholders
• Low confidence in the current design
• Manual or disconnected giving experiences
• A site that no longer reflects the organization’s growth
Left unchanged, these issues quietly reduce trust and limit fundraising potential.
The Outcome This Project Supports
The goal of this engagement is to:
• Increase credibility and professionalism
• Make it easier for donors to understand mission and intentions and give
• Clarify your story and impact
• Support long-term growth with a scalable foundation
My Approach
To support those outcomes, I will:
• Design a clear, intuitive site structure
• Refine messaging to better communicate value and impact
• Create a modern, conversion-focused experience
• Integrate tools such as giving, events, or updates
• Ensure the site is easy for the team to maintain if needed
Every decision is made in service of clarity, trust, and long-term sustainability.
Deliverables
A credibility-focused website experience built in Framer
• Multi section or multi page layout
• Refined messaging and structure
• Impact and credibility sections
• Giving and engagement integrations
• Mobile optimized experience
• CMS for updates or announcements
• Training and clean ownership handoff
Investment
Each option is designed to support clarity, engagement, and long-term credibility, with increasing depth and visibility at each level.
Foundation Build
$3,500
$2,800
Single Landing page
Growth Build
$5,000
$4,000
3-5 Multi-page site
Authority Build
$7,000+
$5,600+
5+ Multi-page site with advanced integrations and animations
Payment Schedule
50% deposit to begin
25% at completed design
25% at final delivery
Timeline
Typical timeline ranges from 3 to 4 weeks depending on the option selected. All options follow a similar timeline. Higher tiers add depth, polish, and visibility, not delay.
Related Projects
Ongoing maintenance & Support
After launch, ongoing support is available to keep your website current, secure, and performing well as your business evolves.
This can include:
Content updates and page edits
New sections or feature additions
Performance and UX improvements
Technical troubleshooting and fixes
Light SEO and conversion optimization support
Maintenance is offered on a flexible, month to month basis or as needed, so you are never locked into a long term commitment.
Details and pricing can be discussed once the site is live and priorities are clear.
Next Steps
We'll coordinate what is the best way to present these options to the executive clients when the time comes.
I appreciate the consideration for this role of support for Orchard. I am grateful that we are aligned in our beliefs and values, and the support of these organizations that are directly supporting the community, locally, nationally, and internationally. I'm looking forward to working together with you and the team.
Andru Bailey
Modern Web Designer & Digital Strategist