Website + Brand Foundation Proposal
Website + Brand Foundation Proposal
Date Sent:
Date Sent:
Thursday, November 6, 2025
Thursday, November 6, 2025
Prepared by:
Prepared by:
Andru Bailey
Andru Bailey
Prepared for:
Prepared for:
Throne Studios
Throne Studios
Overview
Overview
A focused, fast‑to‑launch website and brand foundation for a creative studio that wants a sleek, stylish, masculine visual identity and a site that drives qualified inquiries. We’ll define a minimal but coherent brand system, design a high‑impact homepage and essential inner pages, and launch on a simple stack so updates are easy. Target launch is early December.
A focused, fast‑to‑launch website and brand foundation for a creative studio that wants a sleek, stylish, masculine visual identity and a site that drives qualified inquiries. We’ll define a minimal but coherent brand system, design a high‑impact homepage and essential inner pages, and launch on a simple stack so updates are easy. Target launch is early December.
Objectives & Goals
Objectives & Goals
What Success Looks Like
What Success Looks Like
- A site we’re proud to share that reflects a sleek, stylish brand - Clear story and next steps that convert to qualified request‑info submissions - A minimal design system that’s easy to extend - Launched on time for December initiatives
- A site we’re proud to share that reflects a sleek, stylish brand - Clear story and next steps that convert to qualified request‑info submissions - A minimal design system that’s easy to extend - Launched on time for December initiatives
Business Case/ROI
Business Case/ROI
A credible, fast site with a clear story increases trust and inquiry rates. Even a small lift in conversion from site visits to request‑info (for example from 1% to 2–3%) can double or triple conversations without additional ad spend.
A credible, fast site with a clear story increases trust and inquiry rates. Even a small lift in conversion from site visits to request‑info (for example from 1% to 2–3%) can double or triple conversations without additional ad spend.
Scope & Timeline
Scope & Timeline
Deliverables (Recommended)
Deliverables (Recommended)
- Light brand foundation: color palette (incl. lapis‑adjacent blue), typography, spacing, button and card styles - Homepage with clear value prop and primary CTA (Request info) - 2–3 essential inner pages (About, Services, Contact) - Contact form routing to email with confirmation message - Mobile‑first layout and performance pass - Copy refinement on key sections - Basic analytics (GA4) and goals - Domain connection and launch support Optional add‑ons: - Case study or Work template - Social asset starter kit (cover, banner, 3–5 post templates)
- Light brand foundation: color palette (incl. lapis‑adjacent blue), typography, spacing, button and card styles - Homepage with clear value prop and primary CTA (Request info) - 2–3 essential inner pages (About, Services, Contact) - Contact form routing to email with confirmation message - Mobile‑first layout and performance pass - Copy refinement on key sections - Basic analytics (GA4) and goals - Domain connection and launch support Optional add‑ons: - Case study or Work template - Social asset starter kit (cover, banner, 3–5 post templates)
Projected Timeline
Projected Timeline
3–4 weeks from kickoff to launch, targeting early December.
3–4 weeks from kickoff to launch, targeting early December.
Investment
Investment
Option A
Option A
$0
$0
Launch essentials: brand basics + homepage + 2 pages + contact form. Fastest path to a credible presence.
Launch essentials: brand basics + homepage + 2 pages + contact form. Fastest path to a credible presence.
Option B (Recommended)
Option B
(Recommended)
$0
$0
Add one Work/Case template, more polish, and extra time for copy and QA. Stronger credibility out of the gate.
Add one Work/Case template, more polish, and extra time for copy and QA. Stronger credibility out of the gate.
Option C
Option C
$0
$0
Adds a small social asset kit and more design iterations across sections for a premium finish.
Adds a small social asset kit and more design iterations across sections for a premium finish.
Investment Options
Option A
$0
$0
Launch essentials: brand basics + homepage + 2 pages + contact form. Fastest path to a credible presence.
Option B (Recommended)
$0
Add one Work/Case template, more polish, and extra time for copy and QA. Stronger credibility out of the gate.
Payment Schedule
Payment Schedule
- 50% due at project start (to begin work)
- 25% due upon design approval
- 25% due upon final delivery / project completion
- 50% due at project start (to begin work)
- 25% due upon design approval
- 25% due upon final delivery / project completion
Proposal Validity
Proposal Validity
This proposal is valid until
This proposal is valid until
November 16, 2025
Nov 16, 2025
After that date, pricing and timeline may be subject to change based on project load and updated rates.
After that date, pricing and timeline may be subject to change based on project load and updated rates.
Optional: Ongoing Growth
Optional: Ongoing Growth
Once your new site is launched, our work doesn’t have to stop there. Most of my clients choose to continue working with me through a monthly retainer that keeps their digital presence growing and performing at its best.
Once your new site is launched, our work doesn’t have to stop there. Most of my clients choose to continue working with me through a monthly retainer that keeps their digital presence growing and performing at its best.
What this includes:
What this includes:
- Regular design & content updates
- Conversion optimization & analytics reviews
- Technical maintenance and hosting
- Strategic support and recommendations for new initiatives
- Regular design & content updates
- Conversion optimization & analytics reviews
- Technical maintenance and hosting
- Strategic support and recommendations for new initiatives
Investment:
Investment:
Starting at $199/month, tailored to your needs.
(We’ll finalize this together once your new site is live and we’ve reviewed your data.)
Starting at $199/month, tailored to your needs.
(We’ll finalize this together once your new site is live and we’ve reviewed your data.)
Next Steps
Next Steps
Pick the option that makes the most sense for you.
I get notified immediately & send over a contract with a secure deposit link.
Pick the option that makes the most sense for you.
I get notified immediately & send over a contract with a secure deposit link.
Option A
Option A
$0
$0
$0
Launch essentials: brand basics + homepage + 2 pages + contact form. Fastest path to a credible presence.
Launch essentials: brand basics + homepage + 2 pages + contact form. Fastest path to a credible presence.
Option B (Recommended)
$0
$0
Add one Work/Case template, more polish, and extra time for copy and QA. Stronger credibility out of the gate.
Add one Work/Case template, more polish, and extra time for copy and QA. Stronger credibility out of the gate.
Option C
Option C
$0
$0
Adds a small social asset kit and more design iterations across sections for a premium finish.
Adds a small social asset kit and more design iterations across sections for a premium finish.
If you have any questions, I’m just an email away at hello@andrubailey.com.
If you have any questions, I’m just an email away at hello@andrubailey.com.