Website Redesign Proposal
Website Redesign Proposal
Date Sent:
Date Sent:
Friday, April 4, 2025
Friday, April 4, 2025
Prepared by:
Prepared by:
Andru Bailey
Andru Bailey
Prepared for:
Prepared for:
Solace Realty
Solace Realty
Overview
Overview
Migrate from the restrictive builder to a clean WordPress setup for better control, speed, and SEO. We’ll move content, set up core templates, redirects, analytics, and forms, then launch in 2–3 weeks so updates are easier and organic performance improves with room to add IDX later.
Migrate from the restrictive builder to a clean WordPress setup for better control, speed, and SEO. We’ll move content, set up core templates, redirects, analytics, and forms, then launch in 2–3 weeks so updates are easier and organic performance improves with room to add IDX later.
Objectives & Goals
Objectives & Goals
What Success Looks Like
What Success Looks Like
Full control over content and hosting, faster pages with stronger SEO basics, and easier publishing for updates and listings with room to add IDX later.
Full control over content and hosting, faster pages with stronger SEO basics, and easier publishing for updates and listings with room to add IDX later.
Business Case/ROI
Business Case/ROI
Owning the stack and simplifying tools improves speed and SEO while reducing subscription costs and vendor constraints. The site is easier to update, which supports steady lead flow.
Owning the stack and simplifying tools improves speed and SEO while reducing subscription costs and vendor constraints. The site is easier to update, which supports steady lead flow.
Scope & Timeline
Scope & Timeline
Deliverables (Recommended)
Deliverables (Recommended)
- Export content and assets from the old platform - WordPress setup with a theme aligned to Solace - Templates for Home, Services, Team, Listings/Blog, Contact - Redirects, basic SEO, and analytics - Forms to email with confirmations - Launch support, training, and handoff
- Export content and assets from the old platform - WordPress setup with a theme aligned to Solace - Templates for Home, Services, Team, Listings/Blog, Contact - Redirects, basic SEO, and analytics - Forms to email with confirmations - Launch support, training, and handoff
Projected Timeline
Projected Timeline
2–3 weeks from kickoff to launch.
2–3 weeks from kickoff to launch.
Investment
Investment
Investment Options
Option A
$0
$0
Option B (Recommended)
$3,000
Total
Total
$3,000
$3,000
$3,000
Payment Schedule
Payment Schedule
- 50% due at project start (to begin work)
- 25% due upon design approval
- 25% due upon final delivery / project completion
- 50% due at project start (to begin work)
- 25% due upon design approval
- 25% due upon final delivery / project completion
Proposal Validity
Proposal Validity
This proposal is valid until
This proposal is valid until
April 14, 2025
Apr 14, 2025
After that date, pricing and timeline may be subject to change based on project load and updated rates.
After that date, pricing and timeline may be subject to change based on project load and updated rates.
Optional: Ongoing Growth
Optional: Ongoing Growth
Once your new site is launched, our work doesn’t have to stop there. Most of my clients choose to continue working with me through a monthly retainer that keeps their digital presence growing and performing at its best.
Once your new site is launched, our work doesn’t have to stop there. Most of my clients choose to continue working with me through a monthly retainer that keeps their digital presence growing and performing at its best.
What this includes:
What this includes:
- Regular design & content updates
- Conversion optimization & analytics reviews
- Technical maintenance and hosting
- Strategic support and recommendations for new initiatives
- Regular design & content updates
- Conversion optimization & analytics reviews
- Technical maintenance and hosting
- Strategic support and recommendations for new initiatives
Investment:
Investment:
Starting at $199/month, tailored to your needs.
(We’ll finalize this together once your new site is live and we’ve reviewed your data.)
Starting at $199/month, tailored to your needs.
(We’ll finalize this together once your new site is live and we’ve reviewed your data.)
Next Steps
Next Steps
If you have any questions, I’m just an email away at hello@andrubailey.com.
If you have any questions, I’m just an email away at hello@andrubailey.com.