VChain Framer Migration Proposal
Hi Emelie, thanks for taking the time to walk me through everything yesterday. I really appreciate how clearly you laid out where VChain is right now and what needs to happen next.
Here's What I Heard
You're bringing on your first marketing hire soon, but you need the lead generation infrastructure built now , not when they start. HubSpot is purchased but sitting idle with no website connection. The current site works, but it's not doing anything to capture or track leads, and that's costing you opportunities.
Your buyers aren't chasing trends, they're logistics and transportation decision-makers who are careful, risk-aware, and need to feel confident before they engage. The site needs to reflect that: solid, analytical, enterprise-grade. And with VChain pushing deeper into analytics, the website should start signaling that shift without losing the operational/logistics credibility you've built.
What Success Looks Like in 6 Weeks
Demo requests flow directly into HubSpot (no more Calendly chaos)
Resources are organized, gated, and capturing lead data automatically
The site loads fast, looks credible to enterprise buyers, and feels bigger than 40 people
Your new marketing hire can manage content, add resources, and track performance without needing a developer
You're collecting data on what people download, where they spend time, and which CTAs convert
How We'll Get There
Phase 1: Migration + Lead Gen Foundation (Week 1-2)
Migrate all current content from Tilda to Framer (keeping narrative intact)
HubSpot integration setup:
Forms (demo requests, contact, resource downloads)
Tracking code for visitor behavior
Demo request page connected to your calendar
Resource library structure:
Categories: Guides, Reports, Product Sheets, Blog, Webinars
Gated downloads with lead capture
Hover states and interactive elements (inspired by WorldFavor)
Homepage light redesign:
Remove CEO photo
Add KPI/metrics-focused hero section
Balance logistics imagery with analytical positioning
New design implementation aimed to support main goal of the site
Speed optimization + mobile responsive testing
SSL setup and domain connection
Phase 2: Marketing-Ready Handoff (included in Growth + Authority tiers)
Documentation for your new marketing hire (how to add resources, blog posts, update content)
CMS training so they can manage the site independently
HubSpot analytics dashboard setup (track conversions, downloads, page performance)
Interactive demo integration support (when you're ready to add it)
Light design refinements based on your feedback during Phase 1
Phase 3: Advanced Analytics + Workflows (Authority tier only)
Custom HubSpot workflows (lead scoring, automated nurture sequences)
Advanced analytics integration (custom dashboard views for sales + marketing alignment)
Competitive site audit (2-3 logistics SaaS competitors — what works, what doesn't)
60-day post-launch support (monthly check-ins to optimize based on real user data)
Why This Works for VChain
You know Framer works: You used it at WorldFavor, so there's no platform learning curve on your end
I've done this before: I've migrated B2B SaaS sites with similar constraints (tight budget, lead gen priority, conservative buyers)
HubSpot experience: I've built integrations using HubSpot, Notion, and Close, so I can set this up confidently without trial and error
Design perspective: I can guide you on the "metrics vs. trucks" balance without requiring a full rebrand
Investment Options
Each option is designed to get you live fast, with increasing depth depending on how much you want built now vs. later.
Essential Migration
$8,500
Best for: "Get us live and tracking leads ASAP"
What's included:
Everything in Phase 1 (migration, HubSpot setup, resource library, homepage refresh)
2 rounds of revisions
2-week delivery timeline
What's not included:
Marketing hire documentation/training
Advanced HubSpot workflows
Post-launch support
Migration + Marketing-Ready (Recommended)
$10,000
Best for: "Set up the new hire for success"
What's included:
Everything in Phase 1 + Phase 2
Interactive demo integration support (when you're ready)
Resource page with hover states and filters (like WorldFavor)
Homepage redesign with KPI-focused hero section, analytics positioning, and clear CTAs
“Solutions” page re-vamp (value-driven messaging, not feature lists)
Full site structure optimized for lead generation
4 rounds of revisions
4-week delivery timeline
What's not included:
Advanced HubSpot workflows (lead scoring, automation)
Competitive audit
Post-launch support
Why I'm recommending this: This tier gives your new marketing hire everything they need to hit the ground running. They can add content, track performance, and optimize without needing you or a developer. It also includes the interactive elements you mentioned wanting (resource library structure, gated downloads, demo integration support).
Full Foundation + Analytics Buildout
$13,000
Best for: “We want this done right, with room to scale”
What's included:
Everything in Phase 1 + Phase 2 + Phase 3
Custom HubSpot workflow setup (lead scoring, nurture sequences based on behavior)
Advanced analytics integration (custom dashboards for sales + marketing)
Competitive site audit (I'll review 2-3 logistics SaaS competitors and give you a breakdown of what's working/not working in your space)
60-day post-launch support (monthly check-ins to optimize based on real user data)
4 rounds of revisions
3-week delivery timeline
Why this tier: If you want the infrastructure to scale and want data-driven insights from day one (competitive positioning, lead behavior, automated nurture), this gives you the full stack. The 60-day support also means we can optimize together as you start seeing real traffic and conversions.
Timeline
Proposal accepted → Kickoff within 3 business days
Week 1: Website structure preperation, design for homepage
Week 2: Migration + HubSpot setup
Week 3: Resource library, revisions, testing
Week 4 (if applicable): Training, documentation, advanced workflows, handoff
Next Steps
Review this proposal and let me know if anything's unclear
If you have questions, I'm a quick email or call away
If we move forward: I'll send the contract + kickoff calendar invite
Payment: 50% due at signing, 25% at design delivery, 25% at launch
Related Projects
While I don’t have a logistics SaaS project I can share publicly, here are two that demonstrate relevant aspects of what I’d be doing for VChain:
Business Consulting Firm — Executive-level consulting
Built their digital presence from scratch with a focus on credibility, restraint, and authority for executive audiences. The site needed to signal operational excellence and strategic depth without overselling. Relevant: B2B positioning, conservative/executive buyers, long-term scalability, credibility-building
Broker Builders — Real estate brokerage
Full CRM and MLS integration project focused on clean lead flow and backend tracking that stays invisible to end users. Relevant: CRM integrations, lead generation infrastructure, professional audience
I’ve also built HubSpot integrations for B2B SaaS clients under NDA (form tracking, resource gating, demo request workflows, analytics dashboards). Happy to walk through my approach if that would be helpful.
Ongoing Partnership
Most clients continue working with me after launch—not because something broke, but because their business keeps evolving and their website needs to stay aligned.
Monthly Design Partnership — Starting at $1,500/month
Priority support and fast turnaround
Continuous content updates and page additions
Performance monitoring and optimization
Strategic consultation to keep your site working harder
Month-to-month. No long-term commitment. Cancel anytime with 30 days' notice. We can discuss this during our call or revisit it after launch if you prefer.
Looking forward to hearing your thoughts, Emelie. And congrats on the ear for Brooklyn, not many people catch that with me so quickly lol.
Andru Bailey
Web Designer & Strategist