SiteCal Website Redesign & Digital Experience Build in Framer
Prepared by: Andru Bailey
Prepared for: Jerry Flor
This project isn’t just about refreshing SiteCal’s website, it’s about creating a modern, high-credibility digital presence that reflects your reputation in the regulated calibration industry, supports future growth, and strengthens your ability to win and retain enterprise-level clients.
This redesign positions SiteCal with clearer messaging, faster navigation, stronger SEO fundamentals, and an updated structure that prepares you for long-term scalability, customer portals, and improved conversion performance from your current marketing channels.
project summary
Based on our call, this project will take SiteCal’s existing content and transform it into a modern, high-performing website inside Framer — built for speed, clarity, and ease of use for your team and your customers.
The project focuses on:
A refreshed visual experience that reflects SiteCal’s professionalism and technical credibility
A clearer site structure to support new capabilities and future service expansions
Stronger UX so visitors can find what they need quickly and contact you without friction
A more scalable foundation for Google Ads, local SEO, and future marketing initiatives
Simplified content management so your team can easily update the site over time
This build will integrate directly with your current CRM and workflow, while setting up the website to better support your long-term goals, including client portals, new capabilities pages, and improved customer satisfaction tracking.
Problems We're Solving
Current website feels outdated and does not reflect SiteCal’s modern capabilities
Pages load slowly and some navigation areas are difficult to use
Key content and capabilities aren’t positioned clearly for customers
The site does not support marketing goals such as improved Google visibility
No streamlined structure for showcasing new capabilities or announcements
No built-in strategy for increasing conversions from paid ads
Need a partner to manage the full redesign and ensure long-term maintainability
Need a website foundation that can support future customer portal integrations
My Solution
Fully redesign and rebuild the SiteCal website inside Framer
Restructure navigation for clarity, faster access, and improved SEO
Create a refined content layout that increases trust and improves conversions
Modernize visuals, typography, spacing, and overall usability
Strengthen the homepage to communicate value within seconds
Build a flexible, future-proof section for new capability announcements
Optimize the contact flow to increase leads from Google Ads and organic search
Provide foundational local SEO recommendations to improve “near me” ranking
Ensure fast load times and a clean digital experience on desktop and mobile
Make the site simple for your team to update, without needing technical help
What you can expect
A partner who understands both design and business strategy
Clear communication and fast revision cycles
A clean, scalable Framer build your team can maintain easily
Respect for SiteCal’s technical credibility and industry standards
A modern website that feels trustworthy for regulated-industry clients
A User Experience that aligns with how real customers search for calibration services
A measurable improvement in clarity, user flow, and conversion potential
No technical guesswork — just a smooth, guided process from start to finish
Deliverables
Modern, High Credibility Website
Updated visual design that reflects SiteCal’s professionalism
Clear structure for capabilities and services
Strong first impression for regulated industry clients
Faster, Clearer User Experience
Simplified navigation and content flow
Homepage focused on clarity, trust, and conversion
Optimized call to action for higher inquiry rates
SEO and Performance Foundation
Technical setup to support “calibration near me” searches
Faster load times across desktop and mobile
Clean, structured content for improved visibility
Easy Updates and Long-Term Flexibility
CMS for new capabilities or announcements
Simple editing for text, images, and pages
Training walkthrough for your team
14 day post launch support
Optional Add-ons (If needed Later)
Additional project or capability detail templates
Expanded CMS collections such as blog or insights
Extra animation and micro interaction refinement pass after launch
SEO ready content structure for thought leadership
Review collection and automation guidance to support customer satisfaction metrics
Ongoing implementation support for future web projects
Timeline
Approximate active project duration: 4 weeks, including:
Discovery and content alignment
Homepage and key layouts
Full site build in Framer
Revisions and polish
Launch and handoff
We will finalize specific dates after board approval and scheduling. Timing will align with your first quarter target and your accreditation schedule.
Investment
Below are three options based on what you shared about your goals and the level of functionality you want right now.
option a - Core Redesign
$5,500
A modern, credible website that improves navigation, clarity, and conversion power.
includes:
Full redesign of core pages
Clearer structure for capabilities
Improved user flow
Faster, modern interface
Local SEO improvements
Contact flow optimization
CMS for announcements
Full mobile optimization
Training + launch support
Best for companies wanting a stronger presence without deep repositioning.
Option B — Growth-Ready Redesign
*Recommended
$7,500
A full repositioning for SiteCal with improved SEO, stronger messaging, and a structure that supports long-term growth.
Everything in A Plus:
Refined messaging across the full site
Modernized content hierarchy to support marketing and ads
Expanded capabilities section
Homepage designed around conversion and trust building
Optimized structure for Google local ranking
Strategic content guidance for future updates
Best for teams wanting an elevated, future-proof website that supports scaling.
Option C — Complete Digital Upgrade
$9,000
A deeper digital transformation designed to give SiteCal stronger market positioning and long-term marketing leverage.
Everything In a & B Plus:
Extended visual system and advanced UI polish
Enhanced animations and micro interactions
SEO ready blog or insights structure, if desired
Clear entry path and framing for a future customer portal
Technical SEO and performance optimization beyond the basics
Review collection and automation guidance to help track customer satisfaction
Priority support during the launch month
Best for companies wanting the strongest digital foundation and the highest long-term ROI.
Payment Schedule
50% deposit to begin
25% at completed design
25% at final delivery
Proposal expiration
Pricing is usually valid for 14 days, but I know you’ll be reviewing this with the board, so you have the flexibility you need to make the best decision for the team.
Ongoing maintenance & Support
After launch, ongoing support is available to keep your website current, secure, and performing well as your business evolves.
This can include:
Content updates and page edits
New sections or feature additions
Performance and UX improvements
Technical troubleshooting and fixes
Light SEO and conversion optimization support
Maintenance is offered on a flexible, month to month basis or as needed, so you are never locked into a long term commitment.
Details and pricing can be discussed once the site is live and priorities are clear.
Next Steps
Choose the option that fits your goals and board expectations
I send the formal contract and deposit invoice
Once approved and scheduled, we lock in the timeline and kickoff
Once this project is complete, SiteCal will have a long-term digital foundation that supports your marketing, enhances customer trust, and strengthens your position in the calibration industry.
Excited for the opportunity to build this with you.
Andru Bailey
Modern Web Designer & Digital Strategist