Generation Sports Group — Website Proposal

Christian, thanks for the time on Friday and for trusting Blaze's recommendation. You've built something rare, a 40-player NFL roster, 7 picks this year, and a reputation that gets you in the room with the best prospects in the country. The goal of this project is simple: make sure the website never becomes the reason a recruit picks somebody else. Below is how I'd approach it, with a few options for you and your partners to weigh together.

Here's What I Heard

Generation Sports Group has scaled from 2 NFL clients to 40, but the website is still the one Christian built on Squarespace back in the early days. Prospects Google the agency during evaluation, and right now the site doesn't represent the level you're operating at: it's outdated player photos, jerseys from the wrong teams, a presentation that feels sloppy compared to how thorough and meticulous you actually are.

This isn't about lead generation. The good players have to be approached directly. It's about not losing close calls because the small details on the site don't back up everything else you bring to the table. You want something closer to NXT ERA's site: clean, professional, video where it makes sense, a password-protected case study section to show how you've helped players climb the draft board, and a clear showcase of the 40 NFL players currently on the roster.

Recruiting season ramps in September/October, so there's time to do this right before it matters most.

What Success Looks Like

When a prospect, their family, or a coach Googles Generation Sports Group, the site immediately reinforces what they're already hearing about Christian and the team: serious, established, meticulous, and operating at the top of the industry.

The 40-player roster speaks for itself. The case studies (behind a password) give partners a real tool to share with prospects who are weighing the decision. The site stops being something you have to apologize for and starts being something the team is proud to send to a recruit's parents the night before a decision.

How We'll Get There

  1. Strategy & Positioning: We start with a working session to lock in audience (prospects and their circles evaluating agencies), tone, and the story the site needs to tell. Output is a one-page strategy doc that guides every decision after.

  2. Copy & Structure: I'll write the full site copy with Christian's input so nothing gets guessed during design. This includes the player showcase structure, case study framing, and password-protected section logic.

  3. Design Direction: We pull inspiration from Blaise's site, other industries, and what fits Generation Sports Group specifically. You and the partners react. We don't move to build until the direction feels right.

  4. Build in Framer: Full site built out, fully responsive, video integrated where planned, password protection set up on case study pages.

  5. Refinement & Launch: Final pass on every detail, then the site goes live. Framer transfers to you as the owner. I stay on as a free editor for 30 days for anything that comes up.

Why This Works for Generation Sports Group

The credibility gap on the current site isn't about budget, it's about the site not keeping pace with how fast the agency has grown. Someone evaluating a major life decision doesn't need the website to be elaborate. They need it to feel intentional.

The password-protected case studies solve a specific problem: you can't put everything on a public page, but you need something beyond a list of names to show prospects what working with you actually does for their career. That tool doesn't exist for you right now.

The player showcase does two things at once: it shows volume (40 NFL clients is significant) and quality (the names speak for themselves). And the design direction you described: clean, professional, something close to NXT ERA's aesthetic is achievable without overbuilding. The site doesn't need to be flashy. It needs to match the level you're actually operating at.

Investment

Three options below. Each one solves the core problem, none of them are throwaways. The difference is depth, scope, and how much room there is for the case study and video pieces you mentioned wanting to grow into.

Payment: 50% at signing — 25% at design approval — 25% at launch

Foundation (Partner Rate)

$12,000 $10,000

Best for: A focused refresh that immediately fixes the credibility gap before recruiting season.

What's included:

  • Strategy session

  • 3–4 page site in Framer (Home, About, Players, Contact)

  • Full copywriting

  • Updated player roster section showcasing all 40 NFL clients

  • Clean, professional design inspired by Blaze's aesthetic

  • Mobile responsive

  • 30-day post-launch support

What's Not included:

  • Password-protected case studies

  • Video integration

  • Custom animations

Growth — Recommended (Partner Rate)

$13,500 $11,500

Best for: The full vision Christian described: a site that wins close calls, supports recruiting, and gives partners a real tool.

What's included:

  • Everything in Foundation

  • 5–7 page site in Framer

  • Password-protected case study section (player draft-improvement stories)

  • Player showcase with individual profile treatment

  • Light video integration (hero or section-level)

  • Refined motion and interactions

  • Partner-facing pages (About, Approach, Team)

What's Not included:

  • Full custom video production

  • Ongoing content updates

Signature (Partner Rate)

$15,000 $13,000

Best for: The version you'd send to a top recruit's family the night before a decision.

What's included:

  • Everything in Growth

  • 8–10 page site in Framer

  • Expanded password-protected portal (multiple case studies, gated resources for prospects)

  • Individual player profile pages

  • Press Release Addition

  • Full video integration across key sections

  • Custom interactions and animation polish

  • Light brand refresh on logo lockup/typography if needed

  • 45-day post-launch support

What's Not included:

  • Original video shoots/production

  • Ongoing retainer (available separately)

Timeline

No hard deadline, but the goal is to have everything live well before recruiting season heats up in September/October.

  • Weeks 1–2: Strategy & Copy: Strategy session, copywriting, structure locked.

  • Week 3: Design: Design direction presented, refined, and approved.

  • Weeks 4-5: Build & Refinement: Full build in Framer, password protection set up, video integrated.

  • Week 6: Launch: Final QA, site goes live, ownership transferred. Faster timelines are possible on Foundation.

  • Signature may run slightly longer depending on scope of video integration.

Ongoing Partnership

Most clients continue working with me after launch: not because something broke, but because their business keeps evolving and their website needs to stay aligned.

Monthly Design Partnership — Starting at $2,500/month

  • Priority support and fast turnaround

  • Continuous content updates and page additions

  • Component library expansion as new ICPs and products ship

  • Monthly analytics review and CRO recommendations

  • Async Loom updates and monthly strategy call

Month-to-month. No long-term commitment. Cancel anytime with 30 days' notice. Happy to discuss this during our next call or revisit after launch — whichever works better for you.

Next Steps

  1. Review with your partners and pick the option that fits where Generation Sports Group is headed

  2. I'll send over the contract and invoice

  3. We schedule the kickoff strategy session and get started

Christian, what you've built is genuinely impressive! Going from 2 NFL clients to 40 isn't luck, and the way you talked about being meticulous with your players came through in every part of our call. The website should match that. Whichever option you and the partners land on, the goal is the same: make sure the site is never the weak link when a recruit is weighing their decision. Looking forward to hearing what you all think!

Andru Bailey

Web Strategy & Design Partner