Website Migration & Partner Site Redesign

Karen, thanks for the call yesterday and for the detailed brief. What you're building at Clair is the kind of project I love: you already know what you want the site to do, you've got copy and designs in motion, and the real win is making sure your team can run the site without waiting on engineering every time marketing has an idea.

My job here is to migrate the employee side cleanly, relaunch the partner side with a system your team can actually use, and get all of it live before July 4 without compromising on quality.

Here's What I Heard

Clair is migrating off Webflow and onto Framer. The employee side of the site is staying largely as-is and just needs a clean 1:1 migration, while the partner side is getting a full redesign and relaunch: 9 new or redesigned pages across the homepage, On-Demand Pay, Tips, four ICP pages (Payroll Providers, Wallet Platforms, WFM, POS Platforms), and Employers. Total scope is 17 pages, all non-CMS, with employee pages living on a subdomain.

The deeper goal underneath the migration is independence. You want a component system in Framer that lets marketing and design edit titles, descriptions, and content without an engineer in the loop and without anyone going deep into the builder. Designs are coming together in Figma, copy is drafted, animations from the current site need to be preserved or improved, and the whole thing needs to feel cohesive: old pages and new pages reading like one site, not two.

Deadline is July 4, 2026. Ambitious but doable if we move in parallel and keep copy and design unblocked.

What Success Looks Like in 6 Weeks

Clair is fully live on Framer. The employee side is migrated cleanly with no SEO regressions and lives on its own subdomain. The 9 partner pages are relaunched with refined design, smooth animations, and a consistent feel across the whole site.

Your marketing and design team can open Framer, update a hero headline or swap a stat, and ship it the same day: no tickets, no engineer, no learning curve. You and your team have a resource deck for ongoing management, and Clair has a web partner who can keep iterating after launch as scope expands.

How We'll Get There

  1. Pre-Build Phase: Kickoff call to align on page-by-page priorities, the migration map, and copy lock. I'll review the Figma file early and flag anything that needs to be structured with component reusability in mind before your team finalizes screens.

  2. Design Phase: Your design team leads the partner page designs in Figma. I'm available throughout as a resource — flagging anything that won't translate cleanly into Framer or that would be better built a different way. Designs get approved page by page before the build starts.

  3. Component System Phase: With designs finalized, I build the core component library in Framer — taking your team's Figma designs and turning them into reusable, editable sections that every partner page will pull from. We do a working review together so your team can see how editing inside a component actually feels before pages go on top of it.

  4. Migration Phase: In parallel with the partner build, I migrate the employee side (Employee Home, Eligibility, Support, plus footer links, About Us, Legal, News, Careers, State Licensing) 1:1 from Webflow to Framer on the subdomain. Based on my recent 22-page migration this lane runs about 1–1.5 weeks.

  5. Partner Page Build Phase: The 9 redesigned pages get assembled from the component library with animations implemented across all new pages. Mobile responsive throughout.

  6. Refinement & QA Phase: Cross-browser checks, mobile checks, animation polish, SEO/AEO validation, redirects mapped from old URLs, and a walkthrough with Karen and the design team on the resource deck.

  7. Launch: Site goes live before July 4. Framer workspace transferred to Clair as owner. I stay on as a free editor for 30 days for post-launch tweaks.

Why This Works for Clair

The risk on a project like this isn't the build: it's the handoff. Most teams end up locked into whoever built the site because the system underneath is fragile or undocumented. We're doing the opposite. The component system gets built first, your team sees how it works before the pages go on top of it, and the resource deck makes sure marketing and design own the site after launch instead of inheriting it.

The migration and the redesign also work in parallel rather than back-to-back, which is the only realistic way to hit July 4 without cutting corners. Framer mirrors Figma closely enough that your design team's work translates cleanly, and animations from the current Webflow site can be recreated or improved without rebuilding the visual language from scratch. You get a faster, easier-to-manage site that still looks and feels like Clair.

Investment

Full Project — Migration + Partner Redesign

$18,000 $13,000

$5,000 Framer migration credit applied - I'll coordinate this with Framer directly on your behalf as part of kickoff.

What's included:

  • Kickoff and migration map

  • 1:1 migration of employee side and footer pages — 8 pages on subdomain

  • Component system built in Framer from your team's Figma designs

  • All 9 redesigned partner pages built and animated

  • Figma handoff review with your design team before build starts

  • SEO and AEO preserved — URL redirects mapped

  • Cross-browser and mobile QA

  • Resource deck for post-launch site management

  • 1 hour team walkthrough before launch

  • Framer workspace transferred to Clair as owner

  • 30-day post-launch support

What's Not included:

  • Visual design and Figma work (your team)

  • Copywriting (your team)

Timeline

Four and a half week plan to launch on or before July 4, 2026. Migration and partner build run in parallel after Week 1.

  • Week 1 (June 8–14) — Pre-Build & Component System: Kickoff, Figma review, migration map, copy lock page by page, and core component library built in Framer. Working review with your team at end of week.

  • Week 2 (June 15–21) — Migration + Partner Build Begins: Employee side migrated to subdomain. Home + Platform + Employers pages built from components.

  • Week 3 (June 22–28) — Partner Build Continues: On-Demand Pay, Tips, and the four ICP pages (Payroll Providers, Wallet Platforms, WFM, POS Platforms) built. Animations implemented across all new pages.

  • Week 4 (June 29–July 2) — Refinement & QA: Cross-browser, mobile, animation polish, redirect mapping, SEO/AEO validation, resource deck delivered, team walkthrough. Launch (on or before July 3): Site goes live, Framer workspace transferred, 30-day editor support window begins. Buffer days built in before July 4 in case copy or design needs an extra pass.

Ongoing Partnership

Most clients continue working with me after launch—not because something broke, but because their business keeps evolving and their website needs to stay aligned.

Monthly Design Partnership — Starting at $2,500/month

  • Priority support and fast turnaround

  • Continuous content updates and page additions

  • Component library expansion as new ICPs and products ship

  • Monthly analytics review and CRO recommendations

  • Async Loom updates and monthly strategy call

Month-to-month. No long-term commitment. Cancel anytime with 30 days' notice. Happy to discuss this during our next call or revisit after launch — whichever works better for you.

Next Steps

  1. Review this proposal and let me know which tier feels right (or where you'd like to flex it)

  2. I'll send over the contract and the initial 50% invoice

  3. We schedule kickoff and lock copy/design timelines for Week 1

  4. I coordinate the Framer $5,000 migration credit on your behalf (Clair qualifies, I'll handle this with Framer directly as part of kickoff so it's reflected in your Framer billing, not added to my invoice)

Karen, you came into the call already knowing what you needed, which makes my job easier and the project better or everyone in my opinion. Clair is the kind of company where the website should be a tool the marketing team controls, not a bottleneck they route around, and that's exactly what we're going to build. Excited to get this one across the line with you before July 4.

Andru Bailey

Web Strategy & Design Partner