Black Kanyon Website Rebuild
Hey Stephanie,
Thanks for such an open and genuine conversation. It's rare to find a team that moves as fast as you do and holds the standard as high as Black Kanyon does, and I mean that. This proposal is built around what you shared with me: where you are, where you're going, and what it's going to take to get the website to match the level of the work you're already doing.
Here's What I Heard
Black Kanyon is growing fast, from 6 people to 9, with a clear target of $1 billion in assets under management by 2035 with a team of 15 or fewer. The website hasn't kept up. You're getting feedback from people who still don't know what you do, and there's a visible mismatch between the quality of work you're doing and how you're presenting yourselves online.
Your two main audiences couldn't be more different on the surface: investors on one side, and founder-led business owners (often older couples ready to retire) on the other, but they're looking for the same thing: a team they can trust with something that matters deeply to them. The website needs to make them feel that immediately.
The current agency you're working with executes what they're asked but doesn't bring new ideas. They're slow, they only work three days a week, and that pace doesn't work for a team like yours. The owner, Peyton, doesn't want to hand-hold, he wants someone who understands the vision and can move on it. That's what this is.
What Success Looks Like in 6 Weeks
Someone lands on the Black Kanyon site and immediately knows who you are, who you serve, and why you're different
Founder-owners feel trust before they ever pick up the phone
Investors see a team that's serious, growing, and worth a conversation
Peyton can send someone to the site with full confidence it represents Black Kanyon at its best
The brand foundation is clear enough that social media, content, and future subsidiary sites can all pull from it consistently
You have one creative partner who understands the whole picture and can move fast without being micromanaged
How We'll Get There
Phase 1: Brand Foundation with Eric (Weeks 1-2)
Before we touch the website, we get the brand right. This is the step that makes everything else easier, and it's the step that was missing from the beginning.
Eric runs a focused brand sprint that goes deep on Black Kanyon's history, vision, values, culture, and feel. He'll dig into what you pull from (Patrick Lencioni, the books you require everyone to read, the high-performance culture) and translate that into something visual and tangible. The output is a brand guide that covers personality, typography, color, tone, and visual direction, a foundation that can extend across Black Kanyon and its subsidiaries.
Once that's done, he hands everything directly to me. I won't need to do the brand digging on my end because it arrives packaged and ready, and that's how we move quickly without sacrificing quality.
Deliverables from Eric:
Full brand guide (personality, color, typography, visual direction, applications)
Brand sprint documentation
Assets for use across web, social, and print
Phase 2: Website Redesign + Migration to Framer (Weeks 2-4)
With the brand guide in hand, I redesign the Black Kanyon website from the ground up, built in Framer, not WordPress.
Why Framer:
Faster, cleaner, and easier to manage than WordPress
No code needed for day-to-day updates
Built-in hosting (no separate server setup)
I handle both the front-end design and back-end management
You won't need the current agency for technical maintenance
What the redesign covers:
Homepage rebuild: clear headline, immediate audience recognition, strong first impression for both investors and founder-owners
Messaging restructure: who you are, what you do and why it matters is communicated clearly and efficiently
Brand integration: everything Eric built, applied to the web experience
Culture and values section: incorporating the things that matter (Lencioni, required reading, high-performance team culture) in a way that attracts the right people
Trust signals: team, acquisitions, track record, vision
Clear CTAs: what do you want people to do when they land here? We answer that and design around it
Mobile responsive, fast-loading, polished
Migration from WordPress to Framer (same URL, new foundation)
Revisions: Up to 2 rounds. I'll guide the team through efficient feedback cycles so that Peyton doesn't have to send 10 separate drafts of feedback.
Phase 3: Ongoing Creative Partnership (Option 3 tier)
This is where the long-term relationship lives. As Black Kanyon grows and takes on new acquisitions, you have a creative partner who already understands the brand, the vision, and the pace. No onboarding. No handholding. Just execution.
Monthly design reviews and website updates
Support for subsidiary site builds as needed
New page builds as the company expands
Framer back-end maintenance (so you never have to think about the technical side)
Why This Works for Black Kanyon
You need speed, not hand-holding — Peyton wants 10 quick drafts, not one perfect answer three months later. That's exactly how I work. Fast feedback loops, constant iteration, always moving forward.
You need a creative partner, not an order-taker — The current agency only does what you ask. I'll tell you when something isn't working and why, provide constructive feedback when I think there's a better direction, and bring ideas you didn't ask for. That's the gap you described.
The brand-first approach protects the investment — Building the website before the brand is locked means you'll be constantly refining it. Eric's work upfront means the website is built on a foundation that won't need to be redone in six months.
One partner across everything — As the acquisitions grow, you won't need to find someone new each time. I'm already inside the brand, already moving at your pace.
Framer solves the agency dependency — You won't need a separate technical agency to maintain the back end. I handle all of it for you.
Investment Options
Each option is designed to move fast, build credibility, and support Black Kanyon’s growth over the long term.
Option 1: Website redesign only
$8,500
Best for: "We just need the website fixed now, brand can wait”
What's included:
Full Black Kanyon website redesign in Framer
Migration from WordPress to Framer (all content, images, structure)
Repositioning homepage hero (clearer messaging for investors/sellers)
Credibility-focused structure (trust-building for founders selling businesses)
5-7 core pages (Home, About, Portfolio/Acquisitions, Real Estate & Operating Businesses Investment Pages, Team, Contact)
Mobile responsive, fast-loading, professional
2 rounds of revisions
Basic Framer CMS setup (so your team can make simple updates)
Timeline: 3 weeks from kickoff to launch
What's not included:
Brand work (fonts, colors, identity remain as-is from current site)
Ongoing partnership/retainer (can be added after launch)
Advanced training for team
Option 2: Website Redesign (After Brand Work) — RECOMMENDED
$10,000
Best for: “We’re doing brand work first, then want the website built on that foundation”
What's included:
Everything in Option 1, PLUS:
Built on your new brand foundation (cohesive with Eric’s brand guide)
Elevated design system (fonts, colors, layouts aligned with new brand)
Advanced trust architecture (showcase acquisitions, team, founder story)
Portfolio/acquisition showcase (visual storytelling for each company)
Refined messaging hierarchy (investor-focused + seller-focused sections)
Full Framer CMS training (30-min session for your team)
60-day post-launch check-in (catch any issues, make tweaks)
Timeline: 3-4 weeks from brand handoff to launch
What's not included:
Brand work itself (Eric handles separately, you coordinate with him directly)
Ongoing partnership/retainer (can be added after launch at any time)
Why I'm recommending this: If you’re working with Eric on brand, this is the natural next step. I build the website directly on his brand foundation, fonts, colors, voice, positioning all align. No guesswork, no mismatched identity. Everything cohesive from day one. This also sets you up for future acquisitions. One strong visual system that carries across everything.
Option 3: Website Redesign + Ongoing Partnership
$10,000 + $2,500/month
Best for: “We want a design partner embedded in our growth, not just a one-off project”
What's included:
Phase 1: Website Redesign (Same as Option 2)
Everything listed in Option 2
Phase 2: Ongoing Design Partnership — $2,500/month
Dedicated up 10-12 hours of design/development per month
Priority support (24-48 hour response time)
Monthly website updates (new pages, sections, content as needed)
Quarterly optimization (based on feedback, analytics, user behavior)
Acquisition announcements (new company pages, portfolio updates)
Team page updates (new hires, bios, photos)
Support for subsidiary sites as they launch
Monthly 15-30 min strategy call (stay aligned as you scale)
Framer CMS training for team (ongoing support as needed)
Why this tier:
Black Kanyon is moving fast. You’re acquiring companies, launching new brands, scaling toward $1B AUM by 2035. That requires a design partner who understands your vision and can move with you, not an agency you have to re-onboard every time something new comes up. This tier keeps me embedded. As you grow, I’m already in the loop:
New acquisition? I build the page within the week.
Website needs a refresh? I’m on it.
Investor presentation needs a one-pager? Done the same week.
Month-to-month, no long-term commitment. Most clients at your stage find this becomes one of their highest-ROI partnerships because their digital presence evolves as fast as their business does.
Timeline
Proposal accepted → Kickoff within 3 business days
Week 1-2: Eric runs brand sprint — I stay close for handoff prep
Week 2-3: Brand handoff from Eric → I begin website design
Week 3-5: Website builds, revisions, refinements
Week 5-6: Migration, QA, launch
Post-launch: Ongoing support begins (Option 3 tier)
Next Steps
Review this proposal and let me know if anything's unclear
If you have questions, I'm a quick email away
If we move forward: I'll send over the contract, invoice, & access to your private client portal
Payment schedule: 50% due at signing, 25% at design delivery, 25% at launch
Looking forward to hearing your thoughts, Stephanie. I admire the team at Black Kanyon and would love to contribute to your goal of creating and supporting these high-performing teams through your digital presence.
Andru Bailey
Web Strategy & Design Partner