Default image

Big Al's Decoys Website Rebuild


Hey Luke & Tony,

Great connecting last week. Based on our conversation, I've put together a proposal to rebuild the Big Al's site on a platform that's fast, reliable, and ready to handle your May 21st launch.

I've included four options depending on what makes sense for your timeline and goals. Given your tight deadline (4 weeks), my recommendation is Option 1—it gets you live on time with everything you need. You can always add the "Build Your Spread" configurator as a Phase 2 project once you're generating revenue.

Let me know if you have questions or want to walk through anything.

Here's What I Heard

You've recently acquired Big Al's Decoys and need the website rebuilt on a reliable, SEO-optimized platform that can handle high traffic during sales events without crashing. The current mockup built in Perplexity AI has the right look, but you need it on a platform that's:


  • Easy for your team to update (new products, landing pages, content changes)

  • Integrated with BigCommerce for e-commerce

  • Connected to Odoo for inventory management and order processing

  • Fast, secure, and won't crash during peak season sales

  • Optimized for SEO so customers can find you when searching for decoys


You're launching May 21st, which gives us 4 weeks to build, test, and go live.

The site will feature product categories (Goose, Duck, Crane, Field Form), an outlet section for clearance items, and a custom "Build Your Spread" configurator where customers can select individual decoy types and quantities for a custom order.

What Success Looks Like in 6 Weeks

Week 1-2 (Build Phase):

  • Website rebuilt in Framer with the exact design from your Perplexity mockup

  • BigCommerce integration complete (product catalog, cart, checkout)

  • Odoo integration configured (inventory sync, order processing)

  • All product categories and landing pages live


Week 3 (Testing & Refinement):

  • "Build Your Spread" custom configurator built and tested

  • SEO optimization (meta tags, descriptions, site speed)

  • Team training on how to update products and content

  • Load testing to ensure site handles high traffic


Week 4 (Launch & Support):

  • Final revisions based on your feedback

  • Site goes live May 21st

  • You're ready for summer sales with a fast, reliable platform


6 Weeks Post-Launch:

  • Site is handling peak traffic without issues

  • Your team is confidently updating products and landing pages

  • Inventory syncs seamlessly between website, BigCommerce, and Odoo

  • Customers can find you on Google when searching for hunting decoys

How We'll Get There

Foundation (Week 1):

  • Rebuild your Perplexity mockup in Framer (design you already approved)

  • Set up BigCommerce integration for e-commerce functionality

  • Configure Odoo connection for inventory and order sync

  • Migrate product catalog (<30 products as you've defined)


Structure (Week 2):

  • Build landing pages: Goose, Duck, Crane, Field Form, Outlet

  • Create "Build Your Spread" custom product configurator

  • Set up SEO (keywords, meta descriptions, schema markup)

  • Configure out-of-stock automation (Odoo → BigCommerce → Website)


Refinement (Week 3):

  • Test all integrations (BigCommerce, Odoo, payment processing)

  • Load testing (ensure site handles big sales events)

  • Create training videos for your team (how to add/remove products, update content)

  • Two rounds of revisions based on your feedback


Launch (Week 4):

  • Final QA and testing

  • Go live May 21st

  • Post-launch support and monitoring

Why This Works for Big Al's

Built for E-Commerce at Scale:

  • Framer + BigCommerce is designed to handle high-traffic e-commerce sites. Unlike Perplexity AI or WordPress, this setup won't crash during your peak season sales events. The platform is used by companies processing thousands of orders/day.


Seamless Odoo Integration:

  • BigCommerce connects to Odoo via API, so when inventory updates in Odoo, it automatically updates on your website (out-of-stock banners, product availability). When a customer places an order, it flows directly into Odoo for fulfillment. No manual data entry.


Easy for Your Team to Manage:

  • Tony and your team will be able to add new products, create landing pages, and update content without needing a developer. I'll provide training videos specific to your site, plus a 1-hour live training session.


SEO-Optimized from Day One:

  • When someone searches "goose decoys" or "duck decoys Montana," your site will be optimized to rank. Framer is built for speed and SEO performance, which Google rewards with higher rankings.


Timeline Matches Your Deadline:

  • You need to launch May 21st. This 4-week timeline builds in buffer time for revisions and testing, so you're not scrambling at the last minute.

Investment Options

Each option is designed to get you live by May 21st. Choose based on what makes sense for your launch and long-term goals.

Odoo Platform Build (recommended)

$9,500

Best for: Keeping everything in one system (just like your Kovix site)

What's included:

  • Website rebuilt inside Odoo's website builder (same setup as Kovix)

  • Native Odoo e-commerce module (no BigCommerce needed if possible)

  • Seamless inventory and order sync (everything lives in Odoo)

  • Product catalog setup (<30 products)

  • Landing pages: Goose, Duck, Crane, Field Form, Outlet

  • SEO optimization (meta tags, descriptions, keywords)

  • Training videos for your team (same editing interface as Kovix)

  • 1 round of revisions

What's not included:

  • "Build Your Spread" custom product configurator (Odoo's e-commerce module may have limitations here—need to research feasibility)

  • Advanced SEO features

  • Ongoing support after launch

Why this tier:

  • Lowest risk: Everything in one platform, no complex integrations

  • You already know it: Same editing interface as Kovacs

  • Realistic timeline: I can learn Odoo's platform and deliver on schedule

  • Best price: $9,500 vs. $11,500-$13,500 for Framer options

Trade offs:

  • Design flexibility is more limited than Framer (Odoo's templates are functional but less modern)

  • May not achieve the exact visual design from your Perplexity mockup (Odoo has template constraints)

  • "Build Your Spread" configurator may require custom development (additional cost TBD after research)

  • SEO and site speed may not be as strong as Framer

Essential Launch

$11,500

Best for: Getting live fast with everything you need

What's included:

  • Website rebuild in Framer (using your approved Perplexity design)

  • BigCommerce e-commerce integration

  • Odoo integration for inventory and order sync

  • Product catalog setup (<30 products)

  • Landing pages: Goose, Duck, Crane, Field Form, Outlet

  • SEO optimization (meta tags, descriptions, keywords)

  • Training videos for your team

  • 1 round of revisions

What's not included:

  • "Build Your Spread" custom product configurator

  • Advanced SEO (keyword research, schema markup)

  • Live training session

  • Ongoing support after launch

Why this costs more: To be transparent, I haven't done a Framer + BigCommerce + Odoo integration at this scale before. The higher price reflects either bringing in an integration specialist ($2k) or extra buffer time for me to ensure all platforms sync correctly. This gives you the modern design you saw in the Perplexity mockup, but adds complexity and timeline risk.

Complete Rebuild

$13,500

Best for: Launching with all features ready, including custom configurator

What's included:

  • Everything in Option 1

  • "Build Your Spread" custom product configurator (customers build custom decoy collections)

  • Advanced SEO (keyword research, schema markup, site speed optimization)

  • 2 rounds of revisions

  • 1-hour live training session with your team

  • Load testing (ensure site handles peak traffic)

What's not included:

  • Ongoing monthly support after launch

Why costs most: Combines the integration complexity of Option 2 with the custom configurator development. This is the "launch with everything" option, but requires the most time and carries the highest delivery risk given the tight timeline.

Timeline

  • Proposal accepted: Kickoff within 3 business days

  • Week 1 (Apr 25-May 1): Foundation build (Framer site, BigCommerce integration, Odoo connection)

  • Week 2 (May 2-8): Landing pages, product configurator (Option 2 & 3), SEO setup

  • Week 3 (May 9-15): Testing, revisions, team training

  • Week 4 (May 16-21): Final QA, launch prep

  • May 21, 2026: Site goes live

Next Steps

  1. Review this proposal and let me know if anything's unclear

  2. Choose your option (or let me know if you want to adjust scope)

  3. I'll send the contract within 24 hours

  4. Sign contract and I'll send invoice for 50% deposit

  5. Payment received: We kick off within 3 business days (target: April 25 start, May 21 launch)

Big Al's has the brand recognition. It just needs a website that matches the quality of the product. Let's get it done by May 21st. Looking forward to working together Luke and Tony!

Andru Bailey

Web Strategy & Design Partner