Orchard Starter Website Build in Framer
Prepared by: Andru Bailey
Prepared for: Emily Buchanan
project summary
The objective of this project is about removing barriers for nonprofit leaders who need a simple, trustworthy way to communicate their mission and receive support.
Many of Orchard’s partners are launching new organizations with limited technical knowledge and limited budgets. They do not need complex systems. They need something clear, credible, and easy for donors to understand immediately.
This engagement provides a streamlined starter website that helps them get online more quickly than a full website would require but with the same confidence and intention.
Problems We're Solving
From our discussion, the core challenges are:
• No website or an outdated one
• Limited technical experience
• Limited budget
• Difficulty connecting donors to a giving platform
• Too many steps between interest and donation
Left unchanged, these issues create friction and slow early momentum.
The Outcome This Project Supports
The goal of this engagement is to:
• Launch quickly with a credible online presence
• Make giving simple and obvious
• Communicate the mission clearly within seconds
• Remove technical stress for the leader
My Approach
To support those outcomes, I will:
• Focus on clarity over complexity
• Use a streamlined, repeatable structure
• Prioritize readability for older and non-technical audiences
• Integrate a seamless giving platform
• Deliver quickly with minimal lift from the partner
Every decision is made in service of simplicity and stewardship of budget.
Deliverables
A simple, donation-focused website built in Framer
• Single page, scroll based layout
• Mission and story section
• Impact or testimonial section
• Clear calls to action for giving
• Giving platform integration
• Mobile friendly design
• Basic training and ownership handoff
Investment
ESSENTIAL Build
$1,500
A focused V1 landing page that supports donation focused giving and early positioning, without overengineering the experience.
Payment Schedule
50% deposit to begin
50% at final delivery
Timeline
Typical timeline ranges from 2 to 3 days.
Ongoing maintenance & Support
After launch, ongoing support is available to keep their website current, secure, and performing well as your business evolves.
This can include:
Content updates and page edits
New sections or feature additions
Performance and UX improvements
Technical troubleshooting and fixes
Light SEO and conversion optimization support
Maintenance is offered on a flexible, month to month basis or as needed, so you are never locked into a long term commitment.
Details and pricing can be discussed once the site is live and priorities are clear.
Next Steps
Let me know the proposal is approved.
We'll walk through the system in which you can give me all the information for the client to ensure a smooth process for them.
I appreciate the consideration for this role of support for Orchard. I am grateful that we are aligned in our beliefs and values, and the support of these organizations that are directly supporting the community, locally, nationally, and internationally. I'm looking forward to working together with you and the team.
Andru Bailey
Modern Web Designer & Digital Strategist
Orchard Starter Website Experience