On Point Salon Website Redesign & ECommerce Setup
Prepared by: Andru Bailey
Prepared for: Marcelle Johnson
Your new website is more than a refresh. It is a clean, modern home for your brand that helps people learn about your services, book confidently, and connect with you in one place. This redesign will give you a simple, powerful digital foundation that you can easily update as your business grows.
By moving On Point Salon onto a modern platform, you will have full control of your content, the ability to showcase your services beautifully, and the future flexibility to sell products and offer downloadable classes.
project summary
Based on our conversation, this project will transform your current website into a modern, easy-to-use Framer site that:
Helps clients understand your services and pricing
Makes booking simple through your existing Vegaro system
Gives you a place to display and sell products as your offerings grow
Allows you to launch downloadable classes and digital products in the future
Feels clean, organized, and aligned with your personal brand
The goal is to give you a professional online home that supports the way your clients already find you, especially through Instagram, while also creating a long-term path for new income streams.
Problems We're Solving
Current website feels outdated and doesn’t reflect your brand
No clear place to list products or new offerings
Booking flow relies heavily on Instagram instead of one unified link
Hard to make updates or add photos/videos
No structure in place for downloadable classes or digital content
Vagaro navigation can feel overwhelming without a simple website guiding clients
Need a clean, modern presence that gives clients confidence before booking
My Solution
Rebuild your entire website inside Framer for a clean, modern look
Integrate your Vagaro scheduling link clearly and seamlessly
Create a structured Services & Pricing section that is easy to skim
Add a simple product section you can expand as you release new items
Set up a flexible shop foundation for future digital offerings like:
Toppers
Custom pieces
Downloadable classes and tutorials
Add space for videos, photos, and explanations of your process
Make the website easy for you to edit without code
Provide support whenever you need help, even outside a retainer
This gives you a strong first version of your website that can grow alongside you.
What You can Expect
A clean, modern website that reflects your personality and professionalism
Easy navigation for clients to find services, pricing, and booking
A booking flow that sends people directly into Vegaro
A simple path to selling physical or digital products
A future-proof layout that lets you evolve your offerings without rebuilding the site
Personal support whenever you need help or get stuck
A smooth, stress-free design and launch experience
Deliverables
Modern Website Design
Clean, updated design that reflects your brand
Clear layout for services and pricing
Easy, intuitive navigation
Booking & Integration
Prominent Vegaro scheduling link
Unified link for Instagram and all social platforms
Clear call to action across the site
Products & Offerings
Product listing page for toppers or future items
Optional structure for downloadable classes
Easy editing tools so you can add or update products
Content Flexibility
Ability to add videos, before and afters, and testimonials
Simple tools to change photos and text anytime
Optional maintenance support if you ever need help
Mobile-First Build
Fully responsive on all devices
Fast load times for clients booking from their phone
Launch & Support
Help connecting your domain
Light training session so you feel confident updating the site
14-day window for post-launch fixes
Optional Add-ons (If needed Later)
Full e-commerce setup
Downloadable class system
Monthly updates or retainer support
Additional product collections
Blog or education section
Timeline
3-4 weeks total, including:
Design and content alignment
Full website build
Review and revisions
Launch and onboarding
Scheduling will be based on when you’re ready to begin.
Investment
Below are three options based on what you shared about your goals and the level of functionality you want right now.
option a - Core Redesign
$3,000
A modern, clean website that highlights your services and directs clients to Vagaro for booking.
includes:
Full redesign of core pages
Services and pricing section
Vegaro integration
Clear call-to-action for booking
Mobile optimization
Training and launch support
Best for stylists who want a simple, clean, modern website that supports booking.
Option B — Website + Product Setup
*Recommended
$4,500
Everything in Option A, plus a dedicated Products section to support selling toppers or physical items.
Everything in A Plus:
Product listing page
Easy editor for adding photos, descriptions, and pricing
Foundation for future e-commerce
Best if you plan to start selling products soon.
Option C — Websites + Products + Digital Classes
$7,000
A deeper digital transformation designed to give SiteCal stronger market positioning and long-term marketing leverage.
Everything In A & B Plus:
Structure for digital classes
Download library template
Enhanced content layout for video-based learning
Support preparing your first digital offering
Best if you want to grow into online education or expand your income streams.
Payment Schedule
50% deposit to begin
25% at completed design
25% at final delivery
Proposal expiration
This proposal is valid for 14 days from the date received.
After that, project availability and pricing may be adjusted based on scheduling and updated needs.
Expiration Date: December 25th, 2025
NExt Steps
Choose the option that fits your goals and board expectations
I send the formal contract and deposit invoice
Once approved and scheduled, we lock in the timeline and kickoff
Your new website will give On Point Salon a clear, polished digital home that supports your business today and opens the door for new opportunities tomorrow.
Excited to build this with you.
Andru Bailey
Modern Web Designer & Digital Architect