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Website & Pitch Deck Proposal

Kyler and Emily, congrats on stepping out and building Anatolé! The vision is clear, your experience is valid and the timing with Chick-fil-A isn't a coincidence. My goal is to help start build a digital presence and support your pitch that reflects exactly who you guys are: not generic, not templated. Just you.

Here's What I Heard

You're launching Anatolé officially and need a digital home that reflects who you are as filmmakers: professional, real, and grounded in purpose. The immediate priority is a landing page that supports the Chick-fil-A pitch so when they look you up, the site backs up everything in the deck. Your credibility is built through the productions you've worked on: Netflix, Disney, Apple TV, Marvel and the site needs to let those logos speak for themselves without overclaiming. You're not positioning as a vertical-only production company. You're filmmakers who happen to have deep vertical experience, and the pitch deck goes deeper on that angle. Tone matters: professional but real, with a light that comes through without being heavy-handed about it.

What Success Looks Like in 6 Weeks

Anatolé has a live landing page that represents who you are with confidence. When someone at Chick-fil-A looks you up after receiving the pitch deck, the site backs it up immediately. The pitch deck is polished, strategically structured, and speaks Chick-fil-A's language. You feel proud sharing both: to Chick-fil-A, to your network, and when you officially announce the launch.

How We'll Get There

  1. Pre-Design Phase: We start with a strategy session to understand deeper who Anatolé is, what tone feels right, and what the site needs to accomplish. From there I examine the pitch deck and consult on structure and narrative so both pieces are telling the same story. We close this phase by finalizing all the copy for the site so nothing is guessed during the build.

  2. Design Phase: With the strategy locked I put together the design direction for the site. You react to it, we refine it, and we don't move forward until it feels right.

  3. Build Phase: Once design is approved I build the full site in Framer: fully functional, mobile responsive, and ready for you to use and share.

  4. Refinement Phase: Before we launch I go through everything and fine tune anything that needs adjusting. This is where we make sure every detail is exactly right.

  5. Launch: The site goes live. Framer transfers to you as the owner and I stay on as a free editor for 30 days if anything comes up.

Why This Works for Anatolé

You're not pitching a resume. You're pitching a company with a point of view: one that was built through the vertical space, understands what Chick-fil-A needs better than they might even know yet, and has the credit to back it up. The site and the deck work together. The deck goes deep on your vertical expertise. The site shows who you are as creators and lets the brand logos do the credibility work. Someone sees Netflix and Disney and immediately understands the type of production you've been part of. That's the combination that will help close in the right rooms.

Investment

Anatolé Landing Page

$2,500

Best for: Getting a professional site live fast so when Chick-fil-A looks you up, it backs up everything in the pitch.

What's included:

  • Strategy session

  • Single landing page in Framer

  • Brand logo strip (Netflix, Disney, Apple TV, Marvel)

  • About section with your story

  • Section dedicated to vertical content specialty to support pitch deck

  • IMDb link and contact CTA

  • Mobile responsive

  • 30-day post-launch support

What's Not included:

  • Additional pages

  • Social media assets

  • Ongoing maintenance

Timeline

  • Week 1: Pre-Design and Design: Strategy session, pitch deck consultation, site copy finalized, design direction presented and approved.

  • Week 2: Build, Refinement, and Launch: Full site built in Framer, refinements made, site goes live. Maximum 14 days from kickoff to launch.

Next Steps

  1. Review this proposal and confirm you're ready to move forward

  2. I'll send over the contract and invoice

  3. We schedule the kickoff call and get started

I've watched you guys both move with so much integrity in an industry that makes it hard. What you're building with Anatolé isn't just a business, it's a reflection of who you actually are and a beautiful legacy for your family. I'm honored to be a small part of getting it off the ground the right way. Let's do this!

Andru Bailey

Web Strategy & Design Partner