AdaptMX Website Redesign
Prepared by: Andru Bailey
Prepared for: AdaptMX
project summary
This project is not just about launching a new website.
It is about strengthening how your company is perceived online and giving your sales team a clear, credible asset they can confidently reference in conversations with prospects who are still evaluating you.
Based on our discussion, the current site appears to function more like a placeholder than a strategic tool. This engagement is designed to reposition your digital presence, so it better supports your reputation, your relationships, and the way your team communicates value at conferences and in active sales cycles.
Problems We're Solving
From our conversation, the core challenges are:
Prospects in the “maybe” category lack a clear, compelling reference point after first contact
The website does not consistently reinforce credibility when shared by your sales team
Key sections that matter most to internal stakeholders are not positioned for easy presentation
The current site does not reflect your standing in the market today
Left unchanged, these issues quietly weaken your competitive position and make it harder for your team to build momentum with high quality prospects.
The Outcome This Project Supports
The goal of this engagement is to:
Increase clarity for first time visitors who are still evaluating you
Strengthen perceived credibility when the site is shared in sales conversations
Make it easier for your team to reference key sections during meetings and follow ups
Create a website that functions as a long-term credibility asset, not just a brochure
My Approach
To support those outcomes, I will:
Reorganize the site so the most frequently referenced sections are easy to find and present
Refine homepage messaging so it immediately signals professionalism and trust
Design with a sales enablement mindset, making the site useful in real conversations, not just on its own
Build a clean, modern experience in Framer that feels current and confident
Ensure layouts work seamlessly on mobile, since many prospects will review on their phones
Every decision will prioritize credibility, clarity, and usability for your team and your audience.
Deliverables
A credibility-focused website experience built in Framer
Clear homepage messaging that sets the right first impression
Thoughtfully structured sections that support your sales team in real conversations
Visual design that aligns with your positioning and standing in the market
Mobile optimized layouts for modern traffic and conference follow ups
Clean handoff with ownership and guidance for your team
Investment
The site will support sales conversations, conference follow ups, and long term positioning without introducing unnecessary complexity.
ESSENTIAL Build
$4,500
This build is structured to strengthen how AdaptMX is perceived by prospects, partners, and internal teams.
Payment Schedule
50% deposit to begin
25% at completed design
25% at final delivery
Timeline
Typical timeline ranges from 3 to 4 weeks depending on the option selected. All options follow a similar timeline. Higher tiers add depth, polish, and visibility, not delay.
Proposal expiration
Pricing reflects current availability and is valid for 10 days. After that, scope or timing may need to be adjusted.
Proposal Expires on 1/27/2026.
Ongoing maintenance & Support
After launch, ongoing support is available to keep your website current, secure, and performing well as your business evolves.
This can include:
Content updates and page edits
New sections or feature additions
Performance and UX improvements
Technical troubleshooting and fixes
Light SEO and conversion optimization support
Maintenance is offered on a flexible, month to month basis or as needed, so you are never locked into a long term commitment.
Details and pricing can be discussed once the site is live and priorities are clear.
Next Steps
Let me know the proposal is approved.
I’ll send over the agreement and get your project scheduled.
I appreciate the opportunity to collaborate on this and look forward to building something that genuinely works for your team moving forward!
Andru Bailey
Modern Web Designer & Digital Strategist