Ship Fast Sprint: Add NFL Cert, Creator App Focus, Tech Section

Ship Fast Sprint: Add NFL Cert, Creator App Focus, Tech Section

Date Sent:

Monday, October 27, 2025

Prepared by:

Andru Bailey

Prepared for:

NXTERA

Overview

Overview

This sprint covers the focused set of website updates discussed on October 24, 2025. The goal is to keep the site aligned with NXTERA’s evolving brand direction — emphasizing Blaise’s NFL certification, integrating the new Technology division, and refreshing top-level visuals to match the company’s current positioning.

Objectives & Goals

Objectives & Goals

What Success Looks Like

• Website reflects NFL agent certification and updated representation focus • New video seamlessly uploaded and optimized for mobile/desktop • “NXTERA Technology” section introduced for visibility and future SEO

Business Case/ROI

These updates strengthen NXTERA’s brand credibility and positioning without adding unnecessary scope. Highlighting the NFL certification builds authority, updating visuals keeps the site current, and adding the Tech section reinforces NXTERA’s growth into AI and innovation — all quick wins that deliver strong perception and ROI.

Scope & Timeline

Scope & Timeline

Deliverables (Recommended)

• Replace the current video with the new updated version • Add Blaise’s NFL Agent / NFL Representation credentials across appropriate sections • Introduce a new NXTERA Technology section (layout, copy, and design integration) • Adjust navigation or internal links if needed for clarity and flow • Verify mobile and SEO consistency after updates

Projected Timeline

1-3 business days

Investment Options

Investment Options

Investment

$450
$450
$450

Proposal Validity

This proposal is valid until

November 6, 2025

After that date, pricing and timeline may be subject to change based on project load and updated rates.

Optional: Ongoing Growth

Optional: Ongoing Growth

Once your new site is launched, our work doesn’t have to stop there. Most of my clients choose to continue working with me through a monthly retainer that keeps their digital presence growing and performing at its best.

What this includes:
- Regular design & content updates
- Conversion optimization & analytics reviews
- Technical maintenance and hosting
- Strategic support and recommendations for new initiatives

Investment:
Starting at $199/month, tailored to your needs.
(We’ll finalize this together once your new site is live and we’ve reviewed your data.)

Next Steps

Next Steps

  1. Review the proposal and confirm everything looks good.

  2. Sign the agreement below to officially reserve your project.

  3. Submit the initial investment to activate your project and lock in your timeline.

  4. Once both steps are complete, I’ll send your onboarding form + kickoff details to get started.

Review & Sign Agreement

Review & Sign Agreement

Review & Sign Agreement

Activate Your Project Here

Activate Your Project Here

Activate Your Project Here

If you have any questions, I’m just an email away at hello@andrubailey.com.

Ongoing Support

Ongoing Support

Starter Care (Basic) — Monthly

$199/mo

$2,000

$2,000

- Time block: up to 30 minutes monthly
- Cadence: quarterly audit (links, 404s, basic speed check)
- SLA: acknowledge within 1 business day, complete within 5 business days
- Limits: up to 10 core pages, 1 custom form

Select

Select

Select

Starter Care (Basic) — Annually

Option B
(Recommended)

$2,149/yr

- Time block: up to 30 minutes monthly
- Cadence: quarterly audit (links, 404s, basic speed check)
- SLA: acknowledge within 1 business day, complete within 5 business days
- Limits: up to 10 core pages, 1 custom form

Select

Select

Select

Starter Care (Pro) — Monthly

$229/mo

$2,000

$2,000

- Time block: up to 30 minutes monthly
- Cadence: quarterly audit (links, 404s, basic speed check)
- SLA: acknowledge within 1 business day, complete within 5 business days
- Limits: up to 10 core pages, 1 custom form

Select

Select

Select

Starter Care (Pro) — Annually

Option B
(Recommended)

$2,469/yr

- Time block: up to 30 minutes monthly
- Cadence: quarterly audit (links, 404s, basic speed check)
- SLA: acknowledge within 1 business day, complete within 5 business days
- Limits: up to 10 core pages, 1 custom form

Select

Select

Select

Starter Care (Scale)

Option B
(Recommended)

$3,229/yr

- Time block: up to 30 minutes monthly
- Cadence: quarterly audit (links, 404s, basic speed check)
- SLA: acknowledge within 1 business day, complete within 5 business days
- Limits: up to 10 core pages, 1 custom form

Select

Select

Select

Growth Care (Basic) — Monthly

$349/mo

$2,000

$2,000

- Time block: up to 90 minutes monthly

- Cadence: monthly audit + basic analytics pulse

- SLA: acknowledge same business day if before 2pm ET, complete within 3 business days

- Limits: up to 25 pages, 3 custom forms, 1 landing page section per month

Select

Select

Select

Growth Care (Basic) — Annually

Option B
(Recommended)

$3,769/yr

- Time block: up to 90 minutes monthly

- Cadence: monthly audit + basic analytics pulse

- SLA: acknowledge same business day if before 2pm ET, complete within 3 business days

- Limits: up to 25 pages, 3 custom forms, 1 landing page section per month

Select

Select

Select

Growth Care (Pro) — Monthly

$379/mo

$2,000

$2,000

- Time block: up to 90 minutes monthly

- Cadence: monthly audit + basic analytics pulse

- SLA: acknowledge same business day if before 2pm ET, complete within 3 business days

- Limits: up to 25 pages, 3 custom forms, 1 landing page section per month

Select

Select

Select

Growth Care (Pro) — Annually

Option B
(Recommended)

$3,769/yr

- Time block: up to 90 minutes monthly

- Cadence: monthly audit + basic analytics pulse

- SLA: acknowledge same business day if before 2pm ET, complete within 3 business days

- Limits: up to 25 pages, 3 custom forms, 1 landing page section per month

Select

Select

Select