Framer Rebuild and Stabilization Proposal
Framer Rebuild and Stabilization Proposal
Date Sent:
Date Sent:
Wednesday, November 5, 2025
Wednesday, November 5, 2025
Prepared by:
Prepared by:
Andru Bailey
Andru Bailey
Prepared for:
Prepared for:
Hickory Grove Consulting
Hickory Grove Consulting
Overview
Overview
Rebuild the current Framer site to proper best practices so it’s sustainable, fast on mobile, and easy to edit. Establish a clean component library, consistent breakpoints, and global elements so Krystal can confidently promote the business without worrying about structure or regressions. Short-term stabilization is possible while the rebuild is prepared.
Rebuild the current Framer site to proper best practices so it’s sustainable, fast on mobile, and easy to edit. Establish a clean component library, consistent breakpoints, and global elements so Krystal can confidently promote the business without worrying about structure or regressions. Short-term stabilization is possible while the rebuild is prepared.
Objectives & Goals
Objectives & Goals
What Success Looks Like
What Success Looks Like
A stable, easy‑to‑edit Framer site with consistent breakpoints and global components, mobile‑friendly behavior, and a clear structure Krystal can manage. Site is presentable for immediate promotion and sustainable for long‑term updates. Room to expand CMS and components without rework.
A stable, easy‑to‑edit Framer site with consistent breakpoints and global components, mobile‑friendly behavior, and a clear structure Krystal can manage. Site is presentable for immediate promotion and sustainable for long‑term updates. Room to expand CMS and components without rework.
Business Case/ROI
Business Case/ROI
Cleaner structure and mobile performance improves credibility and conversion, enabling Krystal to start promotion now while lowering maintenance risk and time. Proper components and CMS reduce future rework and accelerate content updates. A well-presented site also strengthens authority and deal confidence, creating real opportunities for Krystal to present and sell larger fractional CMO contracts.
Cleaner structure and mobile performance improves credibility and conversion, enabling Krystal to start promotion now while lowering maintenance risk and time. Proper components and CMS reduce future rework and accelerate content updates. A well-presented site also strengthens authority and deal confidence, creating real opportunities for Krystal to present and sell larger fractional CMO contracts.
Scope & Timeline
Scope & Timeline
Deliverables (Recommended)
Deliverables (Recommended)
- Audit current Framer project and hero sub‑project, map keep/redo items - Rebuild core pages in a single Framer project with proper global header/footer and navigation - Establish consistent breakpoints and mobile‑first behavior across pages - Component library for common sections to enable easy reuse and edits - Clean CMS collections and layouts (e.g., Work/Posts) with appropriate templates - Migrate approved content and update copy structure from Figma guidance - Basic SEO setup (titles, meta, open graph, alt text, favicon) - QA pass and fixes, performance and responsiveness checks - Launch support and post‑launch polish window
- Audit current Framer project and hero sub‑project, map keep/redo items - Rebuild core pages in a single Framer project with proper global header/footer and navigation - Establish consistent breakpoints and mobile‑first behavior across pages - Component library for common sections to enable easy reuse and edits - Clean CMS collections and layouts (e.g., Work/Posts) with appropriate templates - Migrate approved content and update copy structure from Figma guidance - Basic SEO setup (titles, meta, open graph, alt text, favicon) - QA pass and fixes, performance and responsiveness checks - Launch support and post‑launch polish window
Projected Timeline
Projected Timeline
Approximately 2–4 weeks from kickoff and asset access. Expedite a minimal public‑ready pass if needed while rebuild proceeds.
Approximately 2–4 weeks from kickoff and asset access. Expedite a minimal public‑ready pass if needed while rebuild proceeds.
Investment
Investment
Option A
Option A
$3,500
$3,500
Fix mobile responsiveness, normalize breakpoints, and make header/footer global so you can confidently promote now. It cleans up the worst issues fast, but some technical debt remains.
Fix mobile responsiveness, normalize breakpoints, and make header/footer global so you can confidently promote now. It cleans up the worst issues fast, but some technical debt remains.
Option B (Recommended)
Option B
(Recommended)
$6,500
$6,500
Rebuild from a clean Framer file with proper structure, consistent breakpoints, and global components for long‑term maintainability. Preserves the design intent while making the site easy to edit and extend.
Rebuild from a clean Framer file with proper structure, consistent breakpoints, and global components for long‑term maintainability. Preserves the design intent while making the site easy to edit and extend.
Option C
Option C
$9,500
$9,500
All of Option 2 plus full rebranding, reusable section components, CMS collections for Work, and list/detail templates. Includes a one‑pager style guide so adding pages and edits is fast and consistent.
All of Option 2 plus full rebranding, reusable section components, CMS collections for Work, and list/detail templates. Includes a one‑pager style guide so adding pages and edits is fast and consistent.
Investment Options
Option A
$3,500
$3,500
Fix mobile responsiveness, normalize breakpoints, and make header/footer global so you can confidently promote now. It cleans up the worst issues fast, but some technical debt remains.
Option B (Recommended)
$6,500
Rebuild from a clean Framer file with proper structure, consistent breakpoints, and global components for long‑term maintainability. Preserves the design intent while making the site easy to edit and extend.
Payment Schedule
Payment Schedule
- 50% due at project start (to begin work)
- 25% due upon design approval
- 25% due upon final delivery / project completion
- 50% due at project start (to begin work)
- 25% due upon design approval
- 25% due upon final delivery / project completion
Proposal Validity
Proposal Validity
This proposal is valid until
This proposal is valid until
November 15, 2025
Nov 15, 2025
After that date, pricing and timeline may be subject to change based on project load and updated rates.
After that date, pricing and timeline may be subject to change based on project load and updated rates.
Proof / Case Studies
Case Studies
NXTERA Sports
Website Redesign, UX/UI Design, Brand Messaging
NXTERA Sports
Website Redesign, UX/UI Design, Brand Messaging
Redesigned and launched the official NXTERA Sports site to position the company as “The Athlete’s General Manager.” Delivered a polished, mobile-first experience in Framer with clear storytelling around the athlete journey, brand partnerships, and NIL opportunities. The new site has become a key asset in investor conversations and athlete outreach.
Redesigned and launched the official NXTERA Sports site to position the company as “The Athlete’s General Manager.” Delivered a polished, mobile-first experience in Framer with clear storytelling around the athlete journey, brand partnerships, and NIL opportunities. The new site has become a key asset in investor conversations and athlete outreach.
I highly recommend him to anyone looking to build or revamp their website - you won't be disappointed!
Andru was professional, thorough, and really took the time to understand our vision. He delivered exactly what we were looking for.
Blaise Rosati
CEO of NXTERA Sports
If you’re looking for a web designer who prioritizes user-friendly design and truly cares about the outcome, I highly recommend Andru.
He was easy to work with, took the time to really understand our vision, and executed flawlessly to bring it to life.
Chris Williams
Co-Founder of NXTERA Sports
Blaise Rosati
CEO of NXTERA
I highly recommend him to anyone looking to build or revamp their website - you won't be disappointed!
Andru was professional, thorough, and really took the time to understand our vision. He delivered exactly what we were looking for.
Co-founder of NXTERA Sports
Chris Williams
He was easy to work with, took the time to really understand our vision, and executed flawlessly to bring it to life.
If you’re looking for a web designer who prioritizes user-friendly design and truly cares about the outcome, I highly recommend Andru.
Solace Realty
Website Redesign, Brand Positioning, UX Strategy
Solace Realty
Website Redesign, Brand Positioning, UX Strategy
Redesigned and relaunched Solace Realty’s web platform to elevate its image post-dissolution and position the firm for growth under a refreshed brand identity. Delivered a modern, scalable design in Framer focused on agent attraction, clarity, and trust. The updated presence has become the foundation for marketing, recruitment, and future agent subdomains.
Redesigned and relaunched Solace Realty’s web platform to elevate its image post-dissolution and position the firm for growth under a refreshed brand identity. Delivered a modern, scalable design in Framer focused on agent attraction, clarity, and trust. The updated presence has become the foundation for marketing, recruitment, and future agent subdomains.
Andru also is so helpful with our questions and new ideas.
Andru did a wonderful job on our Real Estate website! The communication was great.
Gina DiResta
Co-owner of Solace Realty
He made our real estate website which wonderfully showcases our agents and what our brokerage is about! Thank you Andru!
I think Andru is amazing at what he does!
I think Andru is amazing at what he does!
Giana Wong
Agent at Solace Realty
Gina DiResta
Co-owner of Solace Realty
Andru also is so helpful with our questions and new ideas. He did a wonderful job on our Real Estate website! The communication was great.
Giana Wong
Agent at Solace Realty
I think Andru is amazing at what he does! He made our real estate website which wonderfully showcases our agents and what our brokerage is about! Thank you Andru!
Optional: Ongoing Growth
Optional: Ongoing Growth
Once your new site is launched, our work doesn’t have to stop there. Most of my clients choose to continue working with me through a monthly retainer that keeps their digital presence growing and performing at its best.
Once your new site is launched, our work doesn’t have to stop there. Most of my clients choose to continue working with me through a monthly retainer that keeps their digital presence growing and performing at its best.
What this includes:
What this includes:
- Regular design & content updates
- Conversion optimization & analytics reviews
- Technical maintenance and hosting
- Strategic support and recommendations for new initiatives
- Regular design & content updates
- Conversion optimization & analytics reviews
- Technical maintenance and hosting
- Strategic support and recommendations for new initiatives
Investment:
Investment:
Starting at $199/month, tailored to your needs.
(We’ll finalize this together once your new site is live and we’ve reviewed your data.)
Starting at $199/month, tailored to your needs.
(We’ll finalize this together once your new site is live and we’ve reviewed your data.)
Next Steps
Next Steps
Pick the option that makes the most sense for you.
I get notified immediately & send over a contract with a secure deposit link.
Pick the option that makes the most sense for you.
I get notified immediately & send over a contract with a secure deposit link.
Option A
Option A
$3,500
$3,500
$3,500
Fix mobile responsiveness, normalize breakpoints, and make header/footer global so you can confidently promote now. It cleans up the worst issues fast, but some technical debt remains.
Fix mobile responsiveness, normalize breakpoints, and make header/footer global so you can confidently promote now. It cleans up the worst issues fast, but some technical debt remains.
Option B (Recommended)
$6,500
$6,500
Rebuild from a clean Framer file with proper structure, consistent breakpoints, and global components for long‑term maintainability. Preserves the design intent while making the site easy to edit and extend.
Rebuild from a clean Framer file with proper structure, consistent breakpoints, and global components for long‑term maintainability. Preserves the design intent while making the site easy to edit and extend.
Option C
Option C
$9,500
$9,500
All of Option 2 plus full rebranding, reusable section components, CMS collections for Work, and list/detail templates. Includes a one‑pager style guide so adding pages and edits is fast and consistent.
All of Option 2 plus full rebranding, reusable section components, CMS collections for Work, and list/detail templates. Includes a one‑pager style guide so adding pages and edits is fast and consistent.
If you have any questions, I’m just an email away at hello@andrubailey.com.
If you have any questions, I’m just an email away at hello@andrubailey.com.