Real Estate Rental Platform / UX Refinement and Persona Landing Pages

Date Sent:

Monday, October 27, 2025

Prepared by:

Andru Bailey

Prepared for:

MIFTA

Overview

A focused UX refinement for the real estate rental platform: clarify the hero, add audience‑specific landing pages for renters, landlords, and property managers, and fix key mobile issues so more visitors take the right next step. We’ll deliver quick wins first, then responsive fixes and light testing over 2–4 weeks, aiming for a measurable lift in conversions from WhatsApp and paid traffic.

Objectives & Goals

What Success Looks Like

A clear, single‑message hero, dedicated landing pages for renters, landlords, and property managers, better mobile behavior on key pages, and a measurable lift in conversions from WhatsApp and paid traffic with clearer next steps.

Business Case/ROI

Clarifying the message and routing traffic to the right landing pages reduces drop‑off. Even a lift from ~1% to 2–3% can double or triple sign‑ups at the same spend, extending runway while we learn from targeted campaigns.

Scope & Timeline

Deliverables (Recommended)

- Clear hero with a single message and CTA - 3 audience landing pages (Renters, Landlords, Property Managers) - Mobile fixes on key pages - Navigation tweaks to reduce confusion - Cleaner copy on high‑impact sections - Quick UX review with prioritized fixes Optional: basic analytics events, one test variant, ad creative guidance

Projected Timeline

2–4 weeks total: quick wins and landing pages, then responsive fixes and light testing.

Investment

Option A

Option B (Recommended)

Option B
(Recommended)

$4,500

Option C

Investment Options

Option A

Option B (Recommended)

$4,500

Payment Schedule

- 50% due at project start (to begin work)
- 25% due upon design approval
- 25% due upon final delivery / project completion

Proposal Validity

This proposal is valid until

November 6, 2025

Nov 6, 2025

After that date, pricing and timeline may be subject to change based on project load and updated rates.

Proof / Case Studies

Case Studies

NXTERA Sports
Website Redesign, UX/UI Design, Brand Messaging

Redesigned and launched the official NXTERA Sports site to position the company as “The Athlete’s General Manager.” Delivered a polished, mobile-first experience in Framer with clear storytelling around the athlete journey, brand partnerships, and NIL opportunities. The new site has become a key asset in investor conversations and athlete outreach.

I highly recommend him to anyone looking to build or revamp their website - you won't be disappointed!

Andru was professional, thorough, and really took the time to understand our vision. He delivered exactly what we were looking for.

Blaise Rosati

CEO of NXTERA Sports

If you’re looking for a web designer who prioritizes user-friendly design and truly cares about the outcome, I highly recommend Andru.

He was easy to work with, took the time to really understand our vision, and executed flawlessly to bring it to life.

Chris Williams

Co-Founder of NXTERA Sports

View Website Here

Blaise Rosati

CEO of NXTERA

I highly recommend him to anyone looking to build or revamp their website - you won't be disappointed!

Andru was professional, thorough, and really took the time to understand our vision. He delivered exactly what we were looking for.

Co-founder of NXTERA Sports

Chris Williams

He was easy to work with, took the time to really understand our vision, and executed flawlessly to bring it to life.

If you’re looking for a web designer who prioritizes user-friendly design and truly cares about the outcome, I highly recommend Andru.

Solace Realty
Website Redesign, Brand Positioning, UX Strategy

Redesigned and relaunched Solace Realty’s web platform to elevate its image post-dissolution and position the firm for growth under a refreshed brand identity. Delivered a modern, scalable design in Framer focused on agent attraction, clarity, and trust. The updated presence has become the foundation for marketing, recruitment, and future agent subdomains.

Andru also is so helpful with our questions and new ideas.

Andru did a wonderful job on our Real Estate website! The communication was great.

Gina DiResta

Co-owner of Solace Realty

He made our real estate website which wonderfully showcases our agents and what our brokerage is about! Thank you Andru!

I think Andru is amazing at what he does!

Giana Wong

Agent at Solace Realty

View Website Here

Gina DiResta

Co-owner of Solace Realty

Andru also is so helpful with our questions and new ideas. He did a wonderful job on our Real Estate website! The communication was great.

Giana Wong

Agent at Solace Realty

I think Andru is amazing at what he does! He made our real estate website which wonderfully showcases our agents and what our brokerage is about! Thank you Andru!

Optional: Ongoing Growth

Once your new site is launched, our work doesn’t have to stop there. Most of my clients choose to continue working with me through a monthly retainer that keeps their digital presence growing and performing at its best.

What this includes:

- Regular design & content updates
- Conversion optimization & analytics reviews
- Technical maintenance and hosting
- Strategic support and recommendations for new initiatives

Investment:

Starting at $199/month, tailored to your needs.
(We’ll finalize this together once your new site is live and we’ve reviewed your data.)

Next Steps

Pick the option that makes the most sense for you.
I get notified immediately & send over a contract with a secure deposit link.

Pick the option that makes the most sense for you.
I get notified immediately & send over a contract with a secure deposit link.

Option A

Option B (Recommended)

$4,500

Option C

If you have any questions, I’m just an email away at hello@andrubailey.com.